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Reel Cash (REEL)

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A cryptocurrency for the global filmmaking ecosystem

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I'm gonna make you an offer you can't refuse.


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An Industry In Desperate Need Of Disruption

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“Anyone in the movie business who tells you that they?re not scared stiff about the future is probably lying.”

When movies burst upon the scene almost one hundred years ago, they quickly captured the imagination of the entire world. Back then, power was aggregated in the hands of five big studios. Today, streaming services like Netflix and Amazon have rocked the industry thanks to two advantages that the studios don?t have:

  1. Subscription revenue eliminates the risk of a big budget movie failing at the box office
  2. Access to viewer data de-risks their acquisition bets by knowing what their viewers like and don’t like

Studios are being squeezed due to rising production costs, and expensive bets on movies that fail to deliver a profit let alone cover their costs (due in part to the lack of viewer data that Netflix relies upon to make its production decisions).

Independent filmmakers (this includes oscar-winning actors) must take a circuitous, time-consuming, and expensive route to get the financing needed to any movie that isn’t an action-adventure for 13-31 year old males.

Theater chains are increasingly squeezed between dropping attendance and having to pay 90% of their opening week ticket revenue back to the distributor.

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"The interests of the filmmaker, net profit participants and ReelCash are aligned, in the best interest of the content."

Our Solution

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ReelCash™ is a digital currency (REEL) that serves each part of the filmmaking ecosystem.


Everyone who watches movies and television shows online with a streaming video provider have been forced to share their viewing data with that provider for free. ReelCash gives you the ability to immediately reclaim and monetize your own viewing data in an open marketplace without compromising your privacy.


Subscribe to the REEL Data Management Platform and see actual viewing statistics for every streaming series, movie, and television program aired on SVOD platforms, effectively cracking the “black box” of viewer numbers per program on Netflix, YouTubeTV, Hulu, and other streaming services.


The benefit for filmmakers financing their productions through Reel Cash is that they would avoid the need to sell off any distribution rights and territories in order to finance their films. Moreover, by being the production?s financier and distributor, the interests of the filmmaker, net profit participants and Reel Cash are aligned, in the best interest of the content.


Reel Cash would provide a day-and-date international platform upon which the content would immediately generate revenue by combining all of the traditional distribution windows into one and keep the content available for viewing for the lifespan of the platform. This would expedite and maximize profitability for the platform, strengthen the cryptocurrency valuation providing a value proposition of all cryptocurrency holders/users whilst mitigating marketing and distribution costs in the archaic multi-distribution window release model.

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In the News

Media about us

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Token Sale

How to Buy Our Tokens

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Start: July 25, 2018, Wednesday, 18:00 (GMT)
Hard cap: 8,000,000,000 REEL
Soft cap: 300,000 REEL
Token: REEL
Exchange rate: 1 XLM = 1 REEL
Project protocol: Stellar

Payment Methods


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Token Structure

REEL Tokenomics

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Maximum token supply should not be used to calculate market cap in the Initial Sale. It merely represents our target pool of the one billion + individuals who watch movies, the multi-billion dollar market cap of Tencent, Netflix, and other data-driven streaming studios, and our belief that we can capture a significant share of the market. Our phased roll-out approach will scale available supply to match our operation progress.

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Distribution Of Tokens For Sale

  • 70% For Public Sale
  • 20% Reserved For Founders, Advisors, and Employees
  • 10% Partnerships And Marketing

Use Of Proceeds From Token Sale

  • 78% For Film Financing
  • 20% Reserved For Founders, Advisors, and Employees
  • 10% Partnerships And Marketing

Distribution of Income from Viewer Data Sales

  • 28% Distributed To ReelCash Members
  • 22% For Platform Development and Administration
  • 50% For Content Creation (Film Financing for Features and Streaming Series)
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